The Hook & Eye: The Framework for Conversations That Convert
63 days. The Hook & Eye Method. 50 examples. One "weapon" for the internet’s rarest currency: Attention.
happy Doctrine Day 🤍
it’s Day 63 of 100.
and today I’m giving you smth I’ve never given anyone before.
not a story. not a reflection.
a WEAPON.
and it fits in three steps.
Step 1 → Read the post once. Don't reply yet.
Step 2 → Read it again. Find the one word that stopped you.
Step 3 → Quote that word. Build one sentence around it. Leave one door open. that's it.
I know. sounds too simple to be real.
but before I prove it with 50 examples....
I need to tell you what happened last week that made me realize this experiment is actually working.
bc the boardroom changed everything 😭
—
—
Cameron Douglas Brown showed up in my comment section here →
Cameron didn't have to come back.
he could've closed the tab. moved on. forgotten my name by Tuesday.
but he came back.
and wrote six sentences that told me more abt why I'm doing this than 63 days of data ever could.
the experiment isn't abt the framework.
it's abt the people who come back
when they didn't have to 🤍
The Hook & Eye
This is The Street Sign Logic
you don't read every word on a street.
you look for the one sign that tells you where to turn.
conversations work the same way.
one word is the sign.
everything else is background noise 😄
the person who finds that word
is the person who gets the reply.
every time. without exception.
bc somewhere in every post.... one word landed differently than the rest.
one word that made you pause.
one word that carried the whole weight of what they were trying to say.
that word is the door.
and most people scroll past it 😭
THE HOOK &EYE METHOD:
Step 1 → Read the post once. Don’t reply yet.
Step 2 → Read it again. Find the one word or phrase that stopped you.
Step 3 → Quote that word. Build one sentence around it. Leave one door open.
that’s it.
that’s the whole framework.
but I know what you’re thinking.
“SKY that sounds simple.”
it is.
and it isn’t.
bc finding the right word requires attention.
and attention is the rarest thing on the internet 😄
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WHY THIS WORKS — THE PSYCHOLOGY BEHIND IT
50 EXAMPLES OF THE HOOK & EYE (using the street sign logic) METHOD IN ACTION
So.. here I’ve tried to cover every type of post, note, comment, DM, and email you’ll ever encounter.
but.. but.. but.. if you know smth else, or u think I haven’t included anything, do tell me either thru a comment, or thru a DM. It’s upto you ! ;)
OR
TYPE 1: THE REFLECTION POST (someone sharing a personal realization)
Post: “I finally feel free.”
Most people say: “That’s amazing! So happy for you!”
The Hook & Eye Method: “free”… what did free feel like the first time you actually felt it in your body, not just your head?
Post: “I’ve been hiding who I really am for years.”
Most people say: “Me too! Sending love!”
The Hook & Eye Method: “hiding” ….. what was the moment you realized you were doing it?
Post: “I think I’m finally ready.”
Most people say: “You’ve got this!”
The Hook & Eye Method: “ready”…. what changed between last month and today?
Post: “I used to be so afraid of this.”
Most people say: “Growth looks good on you!”
The Hook & Eye Method: “used to” ….. what was the turning point?
Post: “I stopped caring what people think and everything changed.”
Most people say: “This is so inspiring!”
One Word Method: “stopped”…. was it a decision or did it just happen one day?
TYPE 2: THE LESSON POST (someone sharing what they learned)
Post: “Consistency is the most underrated skill.”
Most people say: “100% agree!”
The Hook & Eye Method: “underrated”…. what’s the overrated thing people chase instead?
Post: “The best business advice I ever got: solve problems you actually have.”
Most people say: “Such a good point!”
The Hook & Eye Method: “actually” … what problem did you solve that you didn’t expect to turn into a business?
Post: “Most people quit right before the breakthrough.”
Most people say: “So true!”
The Hook & Eye Method: “right before”… how close were you when you almost quit?
Post: “Doing the thing is always better than planning to do the thing.”
Most people say: “Needed this reminder!”
The Hook & Eye Method: “always”….. has there ever been a time planning actually saved you from doing the wrong thing?
Post: “The best investment I ever made was in my own education.”
Most people say: “Education is everything!”
The Hook & Eye Method: “investment”… what was the return that surprised you most?
TYPE 3: THE VULNERABILITY POST (someone sharing smth painful)
Post: “I failed today. Really failed.”
Most people say: “Failure is just a lesson! Keep going!”
The Hook & Eye Method: “really”… what made this one feel different from the others?
Post: “I’ve been pretending everything is fine.”
Most people say: “You’re not alone. Here if you need to talk.”
The Hook & Eye Method: “pretending”… how long does it usually take before the pretending gets exhausting?
Post: “I lost smth I can’t get back today.”
Most people say: “Sending so much love.”
The Hook & Eye Method: “can’t get back” ….is there smth you’re holding onto from it that you can keep?
Post: “Nobody warned me it would feel like this.”
Most people say: “I’m so sorry you’re going through this.”
The Hook & Eye Method: “nobody warned me” …… if you could warn one person abt it, what would you say?
Post: “I’m starting over. Again.”
Most people say: “Every new beginning is an opportunity!”
The Hook & Eye Method: “again” ….. what do you know this time that you didn’t know the first time?
TYPE 4: THE AMBITION POST (someone sharing a goal or dream)
Post: “I want to build smth that outlasts me.”
Most people say: “Love this vision!”
The Hook & Eye Method: “outlasts” …. what would that thing have to do for you to know it worked?
Post: “I’m done playing small.”
Most people say: “YES! Go get it!”
The Hook & Eye Method: “done”…. what was the final moment that made you decide?
Post: “I’m building a company from zero.”
Most people say: “Exciting! Good luck!”
The Hook & Eye Method: “zero”… what does zero actually look like for you right now?
Post: “I want to be in the top 1% of my field.”
Most people say: “Shoot for the stars!”
The Hook & Eye Method: “top 1%”.. what does the person at 1% do differently every day that the person at 10% doesn’t?
Post: “I’m manifesting my biggest year yet.”
Most people say: “Manifest it! It’s coming!”
The Hook & Eye Method: “biggest”… what would have to happen for you to look back and call this year that?
TYPE 5: THE OBSERVATION POST (someone noticing smth abt the world)
Post: “Most people are performing online, not connecting.”
Most people say: “So true, authenticity is everything!”
The Hook & Eye Method: “performing” …what’s the tell that gives it away?
Post: “The internet rewards confidence more than competence.”
Most people say: “Scary but accurate.”
The Hook & Eye Method: “rewards”… do you think that’s changing or getting worse?
Post: “Nobody talks abt the loneliness of building alone.”
Most people say: “This hit me hard.”
The Hook & Eye Method: “alone”… what’s the part of it that surprised you most when you first felt it?
Post: “Attention is the new currency.”
Most people say: “Facts.”
The Hook & Eye Method: “currency”…. what’s the exchange rate between attention and actual revenue in your experience?
Post: “Everyone is exhausted but nobody is saying it.”
Most people say: “Raising my hand 🙋”
The Hook & Eye Method: “nobody is saying it”…. why do you think that is?
TYPE 6: THE STORY POST (someone sharing a specific moment)
Post: “My first client said yes today. I cried in my car.”
Most people say: “Congratulations! You deserve this!”
The Hook & Eye Method: “car”….. what were you thinking right before you started crying?
Post: “I almost quit last Thursday. I didn’t.”
Most people say: “So glad you stayed!”
The Hook & Et Method: “almost”…. what kept you from actually doing it?
Post: “My dad finally said he was proud of me today.”
Most people say: “This made me tear up!”
The Hook & Eye Method: “finally” … how long were you waiting for that?
Post: “I shipped my first product at 2AM and nobody noticed.”
Most people say: “The beginning of smth big!”
The Hook & Eye Method: “nobody noticed”… what did you do after you realized that?
Post: “I had the conversation I’d been avoiding for months today.”
Most people say: “Brave! How did it go?”
The Hook & Eye Method: “avoiding”… what was the thing you were most scared they’d say?
TYPE 7: THE QUESTION POST (someone asking for input)
Post: “How do you stay consistent when you don’t feel like it?”
Most people say: “Discipline over motivation!”
The Hook & Eye Method: “feel like it”… what does ‘not feeling like it’ actually feel like for you in the moment?
Post: “What’s the best piece of advice you’ve ever received?”
Most people say: “Someone once told me to just start.”
The Hook & Eye Method: “best”… was it advice you heard once or advice you had to hear 10 times before it landed?
Post: “How do you know when it’s time to pivot?”
Most people say: “When it stops bringing you joy!”
The Hook & Eye Method: “know”…. do you think it’s ever a clear knowing or is it always a quiet feeling you talk yourself out of first?
Post: “What would you tell your younger self?”
Most people say: “Be kinder to yourself!”
The Hook & Eye Method: “younger”… which specific age would you go back to and why that one?
Post: “How do you deal with people who don’t believe in you?”
Most people say: “Prove them wrong!”
The Hook & Eye Method: “believe”…. is it harder when it’s strangers or when it’s people close to you?
TYPE 8: THE ACHIEVEMENT POST (someone celebrating smth)
Post: “100 subscribers!”
Most people say: “Congrats! Here’s to 1000!”
The Hook & Eye Method: “100” …who was the one that felt most unexpected?
Post: “I finally launched.”
Most people say: “So exciting! Can’t wait to see where this goes!”
The Hook & Eye Method: “finally”… how long did you sit on it before you hit publish?
Post: “My first paid client.”
Most people say: “The first one is always the hardest!”
The Hook & Eye Method: “paid”… did it feel different from the free ones?
Post: “One year of showing up every week.”
Most people say: “Consistency is a superpower!”
The Hook & Eye Method: “showing up”….. which week was the hardest to not skip?
Post: “Sold out in 24 hours.”
Most people say: “Let’s go!! You deserve this!”
The Hook & Eye Method: “24 hours” … what were you doing in hour 23 when you didn’t know yet?
TYPE 9: THE PHILOSOPHY POST (someone sharing a belief)
Post: “Most people are pretending. The ones who work toward their pretending change the world.”
Most people say: “Facts. Speak it into existence!”
The Hook & Eye Method: “pretending”… do you think the pretending comes first or the working comes first?
Post: “You become what you repeatedly do.”
Most people say: “Aristotle was ahead of his time!”
The Hook & Eye Method: “repeatedly”… what’s the one thing you’ve done so repeatedly it became invisible to you?
Post: “The quality of your questions determines the quality of your life.”
Most people say: “Such a powerful reframe!”
The Hook & Eye Method: “quality”… what’s a question you wish someone would ask you that nobody ever does?
Post: “Clarity comes from action, not thought.”
Most people say: “Stop overthinking! Just do it!”
The Hook & Eye Method: “action”… what’s the smallest action that gave you the most clarity?
Post: “The people who change things are the ones who showed up when it wasn’t working yet.”
Most people say: “This is the reminder I needed today.”
The Hook & Eye Method: “yet” …what’s the thing for you that isn’t working yet?
TYPE 10: THE COLD DM / EMAIL (starting from zero)
DM to a founder: They posted: “3 years of building. Finally profitable.”
Most people say: “Congrats! Would love to connect and learn from you.”
The Hook & Eye Method: “finally”… was there a specific moment in year 2 where you almost stopped before finally became possible?
DM to a creator: They posted: “My best content always comes from the things I almost didn’t share.”
Most people say: “This resonated so much! Would love to chat sometime.”
The Hook & Eye Method: “almost didn’t share” …what’s the one piece you almost deleted that ended up being the best thing you ever posted?
Email to someone you admire: They wrote: “I built this in the gaps between everything else.”
Most people say: “This is so inspiring. I’d love to get on a call sometime.”
The Hook & Eye Method: “gaps”…. I’ve been thinking abt this since I read it. what does a gap look like in your actual day? is it 20 minutes or 2 hours?
DM to a potential collaborator: They posted: “I’m looking for people who are actually building, not just talking abt it.”
Most people say: “I’m building! Would love to connect.”
The Hook & Eye Method: “actually” … what’s the tell that separates the ones who are actually building from the ones who are performing building?
DM to someone in your niche: They posted: “The loneliest part of building is that nobody sees the work that didn’t make it.”
Most people say: “I feel this so much. DM me if you ever want to talk.”
The Hook & Eye Method: “didn’t make it”… what’s one piece of work that didn’t make it that you still think abt?
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If you’re someone who don’t know what to do with these examples, u should read this then, it’s what I created exactly for you, yes you: The Hook & Eye Method (35)
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MY POINT OF VIEW ON THE THINGS PEOPLE GET WRONG
The things I believe that most people argue with.
On ambition:
you don’t have to work like a machine.
you have to work MORE THAN THAT.
bc a machine stops when you turn it OFF.
you don’t get that option when you want to REACH the SKY😭
whose ambition is a $50,000/month comfortable life? congratulations to them. genuinely. that’s a beauuuutifulllll goal.
but if you feel the big change calling you.... if you want to be rllly rllly big.... then comfort, pleasure, and leisure are not on the menu until you arrive. nd bet me, you won’t arrive. bc at the time when you’ll arrive, your ambition will go much bigger.
not bc suffering is noble. bc the 1% who actually get there didn’t take breaks like the 0.5% 😄
On consistency:
you don’t need motivation. you don’t need applause.
you need to fall in love with BORING things.
that’s it.
the person who finds the daily rep exciting will always outlast the person who needs to feel inspired first.
boring compounds.
exciting spikes.
choose what you want to build 🤍
On learning:
listen to everyone.
follow nobody.
every piece of advice was true for someone.
none of it is automatically true for you.
the guru who told you to niche down built their empire by going wide.
the mentor who told you to be patient scaled by moving fast.
listen. filter. decide.
bc at the end of your life, nobody else is responsible for your choices.
not your teachers. not your gurus. not me 😄
On manifestation:
I used to have a vision board.
I deleted it.
not dramatically. not in a rage.
it just stopped making sense one morning
when I realized I was staring at pictures of a life
instead of living toward one 😭
the only manifestation that’s ever worked for me
is this:
say it out loud.
in public.
in front of the people who genuinely believe in you.
not “I will become this person.”
“I am this person. right now. today.”
the gap between pretending and being
closes without you noticing
when you act like your future self
consistently enough.
bc your brain doesn’t know
the difference between
rehearsing something 10,000 times
and doing it once for real.
that’s not motivation.
that’s neuroscience 😄
say it loud.
in front of the believers.
and then act accordingly.
every single day 🤍
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IT ISN’T ABOUT MONEY…??!!!
I’m building a full guide after Day 100.
everything from this experiment.
the frameworks. the psychology. the 50 examples (+ more coming). the real conversations. the screenshots. the studies.
all of it.
I want founding members who believe in this before it’s done.
not out of kindness.
not bc we’re friends.
bc you genuinely believe conversations create opportunities and you want the full system when it’s complete.
Step 1: Pay $1 → https://rzp.io/rzp/theconversationsystem
Step 2: Share this email with one person who needs the whole, or share just a piece of it, maybe just a quoted line…
Step 3: Use The Hook & Eye Method in your next reply today. just one. and see what happens.
that’s it.
that’s the whole ask 🤍
use The Hook & Eye on one reply today.
just one.
and tell me what happened 🤍
→ pay $1 if you believe this is real: rzp.io/rzp/theconversationsystem
Day 64 of 100. still going.
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gehra hua andhera hai.... par aayega savera hai 🤍
the morning always comes.
even for the reply you almost didn't send.
SKY
p.s. if you have feedback on anything in this issue.... one line is enough.
reply to this email. I read every single one 😄
p.p.s
there's smth else I want to share with you. abt someone I came across in early May.
abt what happened.
abt why I'm telling you.
it's important.
but it deserves its own space.
I'm publishing it separately this week as a standalone note.
watch for it. it matters 🤍
will check this out!